A.D. new world 〰️ branding | brand building | brand growth 〰️ bridging the gap between branding champions league and social entrepreneurship

Branding, brand strategy and brand design for social enterprises, zebra start-ups & impact businesses. Building up the human side of the brand with branding tools designed for impact businesses.

A.D. new world is a branding consultancy for social enterprises, zebra start-ups and brands with impact at heart. A.D. new world\\\’s founder – Anna Duszczynska channels 15 years of global A-brand experience (Heineken, Diageo, Unilever, Absolut, Nikon, Pernod-Ricard) into bridging the gap between branding champions league and social entrepreneurship. She advocates for human brands during Europe’s biggest impact meet-ups and conferences (Impact Fest, FEBEA, AFIN, ADV Romania) as well as through her client portfolio (Forward·Inc, SEIF – driving impact innovation, Schreuder Natuurgeneesmiddelen, Studio Vondst, SENS Suisse Social Entrepreneurship). In 2022 Euclid Network & European Commission named her one of the Top 100 Women in Social Enterprise (category: social innovator). She works with new, interdisciplinary, human-centred branding tools designed for compatibility with the impact agenda & social economy. Through workshop design, training and lectures on human brands & new branding strategies she makes expert branding knowledge more accessible to social economy players. She encourages social, impactful businesses to grow from the human brand core to increase brand resilience, equity and competitiveness. Next to SocialTech4EU, she is also a branding expert trainer for the 2024 cohort of the Social Tides / google.org acceleration programme and a guest lecturer/coach for renowned social impact accelerators (Forward Inc, SEIF/SENS, Unsung Heroes). Here are the example topics you can consult A.D. new world on: – brand strategy – brand positioning/repositioning – brand story / storytelling – brand mission, vision, purpose – brand communication – brand content – brand guidelines. Training themes: – the ABC of brand building – what branding can do for social enterprise – discovering the power of human brand for social enterprise – new branding strategies for social, impactful brands.